Make One Visual Idea Work Across Different Formats

How Can One Visual Idea Work Across Several Different Formats?

FormatRelay Workshop is an independent educational website about adapting a single visual idea for multiple advertising, informational, and editorial formats. Where a conventional approach focuses on perceiving an isolated layout, this project addresses a different challenge: preserving the recognizability of a design solution while sizes, proportions, and usage conditions change.

For example, a small art gallery preparing an exhibition announcement needs a printed poster, a horizontal banner, a square publication, and a compact information card. Simply scaling the original image does not solve the problem: elements become too small, proportions shift, and part of the information is lost. FormatRelay examines this problem through the sequential transformation of a composition — the core mechanic is Format Relay. Every publication starts from the original visual solution and shows which changes are required for each subsequent format. The site provides educational examples, not automatic image-adaptation tools.